Funders, Please Step Up On Crisis in Women’s Media

The failure of the feminist movement to tackle changes in public media policy may be one of the most significant shortcomings of my generation. Take these few facts as proof. According to a report from the Global Media Monitoring Project by Margaret Gallagher entitled Who Makes the News?, the percentage of women in newsmaking roles stagnated at 23% from 2005 to 2015. And the output from media that focuses on women? Even more dismal. According to the report, “Across all media, women were the central focus of just 10% of news stories – exactly the same figure asin 2000.” And just a few more statistics to get your hair standing on end: women only directed 8% of the top 250 grossing films in 2018, and women-directed films reach just 2.75% of screens in the U.S.

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Why Give for Women and Girls?

Do you ever wonder what motivates someone to give money? Obviously, the answer is “yes” if you’re a professional fundraiser. But those who give may also wonder what’s really causing them to reach for that checkbook.

give for women and girls
Photo by Valentina Conde on Unsplash

Research from the Women’s Philanthropy Institute sheds light on this area, particularly as it pertains to women at every level of society. Now, WPI has released a study showing for the first time that women are motivated by personal experience to give to causes that benefit women and girls specifically.

Sounds like a no-brainer, right? Well, it’s actually significant, useful information. Women’s tendency to donate money to specific causes based on experiences like having a child or discrimination suggests that philanthropy might take off in new directions as women become primary asset-holders in society and further increase their giving.

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