NFL Grantmaking: New $10 MM Will Tackle Gender-Based Violence

One area of philanthropy that impacts women heavily is philanthropy aimed at ending sexual and domestic violence, now also called “gender-based violence.” And a surprising new partner in addressing this problem is the NFL.

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The NFL is investing $10 million in grantmaking to help end gender-based violence and will work with multiple partners to carry out this agenda. (Image credit: It’s On Us)

An encouraging sign in this arena is the NFL’s recent multiyear commitment of $10 million to a group of affiliated organizations in order to pursue the goal of “ending gender-based violence in one generation.”

Earlier this week, Raliance.org announced the kick-off ThisGEN Youth Summit, bringing together high school students from across the country to build advocacy in the fight to end gender-based violence.

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Gender Based Violence Gets New Media and Donor Attention

The murder of two women joggers in the past week has focused new attention on sexual violence against women. Over the past few years, this issue has been on the agendas of several key sectors of society—including universities, which have grappled with campus sexual assaults; professional sports, where top players have stood accused of attacks; and the military, where rape is common. All of these are different forms of gender based violence.

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Photo by Jen Theodore on Unsplash

Philanthropy is another sector paying attention, with new sources of funding appearing in recent years. 

Last year, we mentioned that a documentary on campus sexual assault, The Hunting Ground, had inspired a funding effort that includes resources at NEO Philanthropy, an intermediary that works with both funders and nonprofits. It’s not clear how much money that effort has raised, or what these funds have been used for. What is clear that the film brought major attention to campus sexual assault, an issue that has drawn in other funders, too—most notably the Avon Foundation, as we’ve reported.

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