Do you ever wonder what motivates someone to give money? Obviously, the answer is “yes” if you’re a professional fundraiser. But those who give may also wonder what’s really causing them to reach for that checkbook.
Research from the Women’s Philanthropy Institute sheds light on this area, particularly as it pertains to women at every level of society. Now, WPI has released a study showing for the first time that women are motivated by personal experience to give to causes that benefit women and girls specifically.