As I continue to survey the landscape of gender equality giving, I am occasionally struck by a particularly effective corporate model for supporting this work. One of the most stunning examples of how corporations can turn their dollars around for the cause of women’s rights is CREDO Mobile, which has been funding gender equality movements for the past three decades.
CREDO Mobile grew out of Working Assets, one of the early corporations to grasp the idea of the potential for funding nonprofits via business. The company started as a long distance provider, and then went into credit cards. One of the company’s first credit card products was a card that generated donations to progressive nonprofits with every use.
One thing that repeatedly intrigues me in philanthropy is the way that women leaders put together the components of giving and social progress in new and creative ways, in order to maximize deployment of funds to important causes. Nearly every week, I come across a new combination of philanthropy and social action that a woman is pioneering.
This week’s amazing tale of women doing good in the world comes from the online retail sector and a new hub for online shopping called Union & Fifth. This nonprofit online store makes it easy for you to donate women’s designer clothing, shoes, and handbags, and choose a cause for where the money will be donated.
It looks like the UN is finding more ways to connect its gender equality strategy to the economy and culture. In a bold new multi-sector alliance with such big names as Unilever, Twitter, and Microsoft, UN Women announced a global campaign to end sexist stereotypes in advertising.
The new launch is called the Unstereotype Alliance, and it seeks to unite leaders across business, technology and media to tackle the stereotypes that normalize sexism. On June 22 at The Cannes Lions Festival of Creativity, the Unstereotype Alliance held its inaugural session to define its strategy and priorities.
One of the things I love about Ellevate Network is the way they are bringing together authority, autonomy, and agency in order to grow gender equality movements. Sallie Krawcheck comes with the authority in finance, she has now launched Ellevate which gives her vision more autonomy, and today Ellevate is taking a big step to increase the agency of gender equality movements by hosting its first-ever summit to mobilize gender equality movements.
From the Summit’s webpage:
Action. Impact. Power.
These words are some of the ones we deal with every day at Ellevate Network. We know women have power (after all we hold trillions of dollars in investable assets, control 86% of consumer spending and are starting businesses at a faster pace than men.) And yet, there is still gender inequality.
Accenture, a professional services corporation which has studied and made public its own employee demographics, plans to reach 40% female employment by 2020. In addition, the corporation recently announced a new goal for total gender parity in its workforce by 2025.
But is it possible? Studies that peg the gender ratios for corporate boards predict the year that gender parity will be realized on corporate boards is 2055. Other studies suggest it will take another 40 years to close the gender pay gap in academia. But the company has a strong ethic of transparency that they believe helps them advance community objectives, and might possibly put them in a position to lead the charge on gender equity in business. “When you publish a goal, it holds you accountable to a higher level,” says Ellen Shook, chief leadership and human resources officer at Accenture, in this article from Fortune.
An article from Barista Magazine brings good news for women and coffee aficionados worldwide: the launching of a new program aimed at improving coffee quality and productivity for female farmers in Colombia. The new program is a partnership of Strauss Coffee, Sustainable Harvest and the Relationship Coffee Institute. From the article:
Recently, I got an email from Stephanie Gillis, Senior Advisor at the Raikes Foundation, wanting to “explore potential synergies” with the work we are doing at Philanthropy Women. Naturally, I was eager to do so, and soon learned about Givingcompass.org, a new team effort of several foundations and nonprofits, aimed at drawing on the chops of the tech sector in order to provide more resources for the philanthropy sector, particularly around how to assess the quality of philanthropy and get the most impact per philanthropy dollar.
Since its launch in May of 2016, I have started following Ellevate Network on my Twitter feed, and I am always impressed by the quality of their material on both gender equality and gender lens investing. Now, the new startup that aims to capture the $11 trillion women’s investing market, is holding a conference in June to activate gender equality movements. Sallie Krawcheck, the architect and founder of Ellevest, came to my attention last spring when I was creating a list of 9 Gender Lens Investors to Know About.
Here is my capsule on Krawcheck from that article:
The world of gender lens investing has yet to be even marginally explored for all its potential, especially given that only 1.1% of assets under management in the asset industry are controlled by women and minorities.
That’s why it’s exciting to learn that the Women’s Fund of Rhode Island is hosting an event on June 7, 2017 featuring Jackie VanderBrug, gender lens investing expert. I featured Jackie VanderBrug in my list of 9 leaders to know in gender lens investing. Here is my capsule on her:
Jackie VanderBrug, Senior Vice President and Investment Strategist, US Trust
“We know Minnesotans have many shared values, including equality and opportunity,” says Lee Roper-Batker, CEO of the Women’s Foundation of Minnesota. But getting those shared values to manifest in support for policies that advance women and girls is sometimes a task that feels comparable to scaling the world’s highest mountain. “We have to meet people where they are and bring them with us,” she says, which can often be a daunting task.
Lee Roper-Batker spoke to me by phone from her office at the Women’s Foundation of Minnesota (WFM) in downtown Minneapolis, a stone’s throw from the Mississippi River. The WFM is the oldest and largest statewide women’s foundation in the U.S., and its mission is to engage in “systems change” affecting individual, cultural and community attitudes and behaviors. The goal is to move institutions and public policies toward gender equity, something that Roper-Batker describes as “Our Everest.” A Minnesota native, Roper-Batker has headed the Women’s Foundation of Minnesota, which started in 1983, since 2001.