MODESTO, Calif., July 15, 2020 /PRNewswire/ — In a society where the appearance of Black women is often critiqued or overlooked, Barefoot is proud to announce #WeStanForHer— a platform to highlight the collective beauty of Black women through original content, conversations and community partnership.
Launching the program, Barefoot will acknowledge the role beauty routines play in self-care and promote economic equity for the Black community by donating to the New Voices Foundation (NVF), a non-profit dedicated to the advancement of women of color entrepreneurs. This donation will be invested in Black women-owned beauty businesses that provide spaces, products and services that center, celebrate and uplift Black women.
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