The phenomenon of watching others do something before we do it ourselves: it’s a process that seems hard-wired into humans. And in fact, prior research from the Indiana University Lilly Family School of Philanthropy shows that when we see others giving to charity, we are more inclined to engage in that same giving behavior ourselves.
Now, new research from the Women’s Philanthropy Institute investigates how the process of observing giving behavior in others plays out differently for men and women, particularly when they are considering making a donation to women and girls.
Despite the myriad challenges that young Black women face in the U.S. South, only 5.4 percent of all foundation funding in this region is focused on women and girls, and less than 1 percent on Black women and girls. To address this imbalance and empower southern Black females, LaTosha Brown of TruthSpeaks Consulting is coordinating a new initiative called the Southern Black Girls and Women’s Consortium (the Consortium), with support from the NoVo Foundation (NoVo). Brown has a clear, creative vision for this work, which she plans to orient around listening to Black girls and “Black joy.”
Everyday, it seems, some new subgroup is taking ownership of the #MeToo hashtag to create a movement of their own. The latest in this growing series of movements: girls. Today, Girls Inc., one of the country’s oldest nonprofits dedicated to helping girls, announced the launch of a new campaign called #GirlsToo, which will work to address gender-based violence against girls, including sexual harassment and assault.
#GirlsToo will take an approach that challenges gender norms for youth. “Sexual harassment and violence is an epidemic facing adults, but the problem starts at a much younger age,” said Judy Vredenburgh, president and CEO of Girls Inc. “The #GirlsToo campaign will focus on building a culture of respect for girls today and generations to come.”
“I think supporting girls and women’s organizations is the greatest hope we have for worldwide transformative change – and my philanthropic choices are grounded in that belief,” said celebrity and activist Emma Watson, at a convening on July 10 in London, sponsored by NoVo Foundation, Oak Foundation, Unbound Philanthropy and Ariadne.
Watson also noted that research across seventy countries concludes that women’s movements are the key factor in enacting policy change. “This makes it all the more shocking that a survey of European foundations found that less than 5 percent of funds were targeted towards girls and women.”
Take it from Phaidra Knight, retired professional rugby player, who speaks in the above video about the value of funding initiatives like Sports 4 Life:”It really doesn’t matter your speed, your size, it’s just what you bring, your unique self, to the game,” said Knight. She went on to emphasize that with sports, young people have the opportunity become part of a team, which can lead to personal growth and improved self-confidence. “I think it’s so important, especially that girls from disadvantaged backgrounds have that opportunity. That is sometimes their ticket and access to greater things across the board.”
The Sports 4 Life Initiative is particularly aimed at increasing and retaining African-American and Hispanic girls in youth sports programs. Sports 4 Life was cofounded by the Women’s Sports Foundation and espnW in 2014. This year, the Ralph C. Wilson, Jr. Foundation also joined the initiative, providing regional support to eight organizations in Southeast Michigan and Western New York.