Empowering Women by Changing Men: Promundo’s Global Fight for Gender Equality

Giovanna Lauro, Vice President of Programs and Research at Promundo, talked with Philanthropy Women about finding key entry points for reaching men, in order to change gender norms. Some of these entry points include sports and prenatal education for families.

A great deal of emphasis in feminist philanthropy is placed on women, and changing the role of women in society. But what about men? What role can men play in challenging gender norms, and what initiatives are gender equality organizations taking to reach men?

To further explore these questions, I spoke to Giovanna Lauro, Vice President of Programs and Research at Promundo, by telephone from her D.C. office. Promundo was founded in Rio De Janeiro, Brazil in 1997, working with young men in Rio’s poorest communities on transforming gender norms and concepts of masculinity. It has since taken that approach far beyond Brazil, and its website notes, “Promundo works to promote gender equality and create a world free from violence by engaging men and boys in partnership with women and girls.”

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