Michelob ULTRA has committed $100 million to make its marketing gender-inclusive, with the goal of increasing the visibility of women in sports.
As one of the top selling beer brands in the country, Michelob ULTRA believes that every athlete deserves to experience an equal level of joy in sports. But women’s sports don’t always receive the same level of coverage in the media, which is a critical factor in ensuring that female athletes are paid equally. That’s why Michelob ULTRA is committing $100 million over the next five years to increase visibility for women’s sports through:
Play Academy with Naomi Osaka is expanding to Los Angeles and Haiti to continue to change the lives of girls through play and sport.
Announced in August of 2020, Play Academy with Naomi Osaka was created in partnership with Laureus Sport for Good with the goal to help change young girls’ lives through play and sport. Building on its work in Japan, Play Academy is expanding to Los Angeles and Haiti, collaborating with local sport-based organizations that are helping encourage a new definition of movement for the next generation of girls.
Essential to Play Academy is Osaka’s personal experiences as an athlete, set by a rich transcontinental heritage that has shaped her views on sport, racial and gender equality and mentorship. With a mission so close to her heart, Osaka wanted to champion those causes in communities she knows and is deeply connected to – starting in Japan, where she was born, and continuing to Los Angeles and Haiti, where she currently lives and where her father is from, respectively.
Sports 4 Life is a national initiative co-founded by the Women’s Sports Foundation (WSF) and espnW. It was established in 2014 and seeks to increase participation of girls of color in youth sports. It has so far impacted over 60,000 girls of color, and its recently released report shows gains in girls’ leadership, self-esteem, confidence and perseverance resulting from their participation in the program.
2020 has been defined by the COVID-19 pandemic and calls for racial justice. Improving the physical and mental health—and leadership capacities—of girls of color is one way to help them navigate COVID and beyond. The WSF and espnW (“a voice for the woman who loves sports”), Sports 4 Life partnership is funding local sports programs, filling in the gaps to access and opportunity that often confront girls of color.
New York, N.Y. (September 30, 2020): The Women’s Sports Foundation (WSF) announced today its president-elect and two new members joining the Board of Trustees. World Rugby Hall of Famer Phaidra Knight was voted in as president-elect, and is joined by newly-elected Board members Brett Goodman and LaChina Robinson. Knight has been serving as a WSF Trustee since 2018, and now Goodman and Robinson join the elite group of cross-sector experts that help guide the Women’s Sports Foundation’s operations as well as its mission, to unlock the possibilities in every girl and woman through the power of sport.
“We are thrilled for Phaidra and excited to welcome Brett and LaChina – amazing professionals who are fellow game-changers in our fight for gender equity in sports,” said WSF CEO, Deborah Antoine. “Each brings a wonderfully diverse range of knowledge and experiences to WSF, and we look forward to working together, and advancing our mission, to unlock the potential of girls and women in sport and in life.”
Sports 4 Life, a national initiative co-founded by the Women’s Sports Foundation (WSF) and espnW (“a voice for the woman who loves sports”), was established in 2014 to increase participation of girls of color in youth sports. Recently, Sports 4 Life announced their 2020 grants which will help African American and Latino girls overcome barriers to sports participation.
Twenty-five organizations based in 13 states and Washington, D.C. received the awards which totaled $175,000. The grants aim to augment and diversify sports opportunities for more than 7,700 middle and high school girls, and included funding for programs representing 23 different sports.
The impetus for Sports 4 Life is the recognition that the benefits of participation in sports—which include improved physical and mental health, as well as better grades and improved leadership skills—often disproportionately exclude African American and Latino girls. Historic racial injustices lie at the root of disparities in access to sports participation, and these gaps have been exacerbated by the COVID-19 pandemic.
NEW YORK (AP) — Six organizations that aid survivors of domestic violence are among groups that will receive $50,000 each from Major League Baseball and the players’ association as part of a Healthy Relationships Community Grant initiative.
MLB and the union committed to donating $3 million from their joint charitable fund in seven phases through 2021, they announced Thursday. Other groups receiving money advocate for positive mental health and relationship skills.
Lutheran Settlement House in Philadelphia will use its money for a bilingual domestic violence program; Jeanne Geiger Crisis Center Inc. in Newburyport, Massachusetts, for a children’s safety project; and YWCA of San Diego County for its Becky’s House domestic violence program.
An Olympic athlete and most decorated U.S. swimmer in the 1992 Olympics, Summer is known for using her platform for good. She rose to precedence as a member of Stanford’s swimming team, taking on the 1992 National Championship and Olympic Games. In Barcelona, Summer became the most decorated U.S. swimmer with one bronze, one silver, and two gold medals.
In the early 1990s, Summer turned to television, commentating the NCAA Swimming Championships for CBS Sports, and hosting MTV’s surf-and-sun competition show Sandblast. Her numerous television accolades include correspondent, co-host, and host for a range of sporting events, TV series, and competition shows.
WNBA Commissioner Cathy Engelbert; actor, director, and producer Katie Holmes; sports journalist Christine Brennan; and best-selling author and journalist Elaine Welteroth, among others, joined DICK’S Sporting Goods today to discuss the challenges and opportunities girls experience accessing sports and the impact sports and fitness have had on their lives
DICK’S announced its 2020 Women’s Initiative highlighted by The DICK’S Foundation’s $5 million grant to U.S. Soccer Foundation’s ‘United for Girls’ Initiative
NEW YORK, Feb. 4, 2020 /PRNewswire/ — Today, DICK’S Sporting Goods and The DICK’S Sporting Goods Foundation hosted a Here for Her Summit in New York City, a focused and collective effort to champion women and girls in sports and fitness.
WSF releases new national research report – Chasing Equity: The Triumphs, Challenges and Opportunities in Sports for Girls and Women – a comprehensive, current landscape analysis;
And launches The Equity Project, a new national campaign to galvanize leaders across sectors to help drive paradigm-shifting change that transcends sports
NEW YORK, Jan. 15, 2020 /PRNewswire/ — With the start of a new decade, 2020, and the golden anniversary of Title IX on the near horizon, 2022, the Women’s Sports Foundation (WSF) is staking a bold stand to gain true, lasting equity for girls and women in sports and beyond. Today the Foundation released its new national research report – Chasing Equity: The Triumphs, Challenges and Opportunities in Sports for Girls and Women– a comprehensive analysis of the current landscape and all its challenges, barriers, progress and opportunities, accompanied by a robust aggregate of calls to action to drive change.
Institutions of higher learning are major recipients of philanthropic gifts, and received donations totaling nearly $47 billion in 2018 (a more than seven percent increase from the year previous). This rise is fueled in part by an increasingly wealthy, educated and philanthropically active group of women who are willing to make big ticket donations to colleges and universities.
Major female donors to higher education have included Roberta “Bertie” Buffett Elliott, who in 2015 gave her alma mater Northwestern University $100 million to fund the Roberta Buffett Institute for Global Studies. The gift from Elliott, a member of Northwestern’s class of 1954, represents the single largest gift in the Evanston, Illinois school’s history.