“Olympics and Women” Launches in China with Support from Visa

Enabling women-led small businesses to benefit better from the opportunities brought by Olympics

BEIJING, Dec. 2, 2019 /PRNewswire/ –Visa (NYSE: V) today joined the China Women’s Development Foundation (CWDF) and Beijing Sport University (BSU) to announce the launch of “Olympics and Women” program. Leveraging the Olympic Winter Games Beijing 2022, the program aims to empower women to grow their small businesses and contribute to local social-economic development and sustainable growth.

At the MOU signing ceremony (from left to right in the back row): Mr. Zhang Jian, Chairman and General Party Branch Secretary of BSU Industry Group, Ms. Meng Xiaosi, Member of the Standing Committee of the 12th CPPCC National Committee, Vice President and Member of the Secretariat of the 11th All-China Women’s Federation (ACWF), and Chairman of CWDF, and Mr. Chris Clark, President of Visa Asia Pacific.
At the MOU signing ceremony (from left to right in the back row): Mr. Zhang Jian, Chairman and General Party Branch Secretary of BSU Industry Group, Ms. Meng Xiaosi, Member of the Standing Committee of the 12th CPPCC National Committee, Vice President and Member of the Secretariat of the 11th All-China Women’s Federation (ACWF), and Chairman of CWDF, and Mr. Chris Clark, President of Visa Asia Pacific.

Accelerating the growth of Olympic related industries, the Olympic Winter Games Beijing 2022 is an opportunity for local small businesses in China, especially in and near the major event zones including Zhangjiakou of Hebei Province and Yanqing District of Beijing City. The program is designed to support and champion women business owners as they build, sustain and advance their businesses over the next four years.

With a focus on sports, tourism and cultural sectors, the program aims to enhance business management, strategic planning and efficiency through capacity building as well as practical training in marketing, business operations and financial services. The program will also provide a knowledge sharing and networking platform for women to connect and learn from each other.  The goal is to cover more than 5,000 women-led small businesses by 2022.