Why This Revlon Campaign Is Especially Important to Women’s Leadership in Philanthropy

One of the most important aspects of much of women’s philanthropy is its inclusiveness — the belief that there is always room for one more at the table in a community. That’s one reason why the new Revlon campaign, The Love Project, is particularly important and timely for the growing movement of women’s leadership in philanthropy.

We’re only getting started here on Philanthropy Women, but one of the arguments that we will make repeatedly is that inclusion is a fundamental value for much of women’s leadership in philanthropy. The Love Project embodies that sense of inclusion in several important ways.

The press release for this new campaign explains that The Love Project “is an extension of Revlon’s Love is On campaign, which launched in 2014, and reflects the brand’s belief in the power of love and the diversity of beauty.”

With this campaign, Revlon is valuing diversity and expressing that value with real dollar commitments. Revlon is committing $1 million to four select organizations that embody a commitment to love, diversity, and inclusion. And while the Women’s Heart Alliance is not as much about diversity as the other three, it is about valuing women’s health in an area, heart health, where women have not received sufficient attention. From the press release: ‎

Revlon has committed one million dollars in combined charitable contributions to the following founding not-for-profit partners; Women’s Heart Alliance, which is dedicated to women’s heart health, to Born This Way Foundation, which is committed to building to a kinder and braver world by empowering young people, From One Hand to AnOther, which aims to provide at risk kids with educational tools and resources, and to the Trevor Project which provides crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender and questioning (LGBTQ) young people ages 13-24.

In addition, to amplify the #LoveIn3Words message, Revlon has teamed with Amazon as the first-ever beauty company to do a shipping box takeover. Select Amazon fulfillment centers are shipping customer orders in Revlon-branded boxes featuring the #LoveIn3Words call-to-action for a limited time.

“The Love Project is the beginning of a social movement which aims to inspire more love, acceptance and caring in the world,” said Carlos Barreto, Revlon Senior Vice President Marketing. “At the heart of this campaign is the belief that all people are beautiful and that love can create a better world.”

Consumers can join the Love Project movement by visiting theloveproject2017.com to create their custom #Lovein3Words to post on their social channels, make a donation or inspire others to join in and help spread the love. As the campaign unfolds, consumers will learn more ways in which they can choose love and inspire others to do the same.

About Born This Way Foundation:
Led by Lady Gaga and her mother Cynthia Germanotta, Born This Way Foundation was founded in 2012 to support the wellness of young people and empower them to create a kinder and braver world. To achieve these goals, Born This Way Foundation leverages rigorous academic research and authentic partnerships in order to provide young people with kinder communities, improved mental health resources, and more positive environments – online and offline. Learn more at: https://bornthisway.foundation

About From One Hand to AnOTHER
From One Hand To AnOTHER Inc. (FOHTA), is a 501C3 Not for Profit Organization that was established by Pharrell Williams in 2008 in his hometown of Virginia Beach, Virginia. FOHTA began its community outreach with a school supply giveaway, and over the last 9 years it has grown into a six-week summer camp program that reaches over 1,000 predominately at-risk and low-income students in grades two through eight. Our mission is “To change the world one kid at a time by providing them the tools and resources to meet their unique potential.” – Pharrell

FOHTA’s vision is to expand educational opportunities to empower our participants through fun, project- based learning; while inspiring curiosity and increasing their enthusiasm for learning. For more information, please visit FOHTA.org.

About The Trevor Project
The Trevor Project is the leading and only accredited national organization providing crisis intervention and suicide prevention services for lesbian, gay, bisexual, transgender and questioning (LGBTQ) young people under the age of 25, and provides a wealth of educational resources for youth-serving adults. For more information please visit http://www.thetrevorproject.org/

About The Women’s Heart Alliance:
The Women’s Heart Alliance (WHA) was formed to raise awareness, encourage action and drive new research to fight women’s heart disease. It’s a unique collaboration between two of America’s leading medical institutions—the Barbra Streisand Women’s Heart Center at Cedars-Sinai Heart Institute and the Ronald O. Perelman Heart Institute at NewYork-Presbyterian Hospital/Weill Cornell Medical Center—and two major philanthropists and leaders in business and entertainment, Barbra Streisand and Ronald O. Perelman. Learn more at www.womensheartalliance.org, and on Facebook @Womens Heart Alliance, Twitter @WHA and Instagram @womensheartalliance.

Author: Kiersten Marek

Kiersten Marek, LICSW, is the founder of Philanthropy Women. She practices clinical social work in Cranston, Rhode Island, and writes about how women donors and their allies are advancing social change.

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