Wow. Facebook and Gates Matching $1 Million for Giving Tuesday

So this is news that everyone can use, but I particularly thought of  philanthropy for women and girls and how they might cash in on the matching funds for Facebook-generated fundraisers on Tuesday. From the press release:

This Giving Tuesday, people are looking for ways to give back and do good. For that reason, we are thrilled to share Facebook’s recent announcement for new tools that will allow everybody to raise money for, or donate to their favorite charities.

Facebook expands its Fundraisers to include 750,000 US nonprofits to donate to:

Everybody can now support causes they care about this holiday season by creating a fundraiser on Facebook! Fundraisers allow supporters to set up a dedicated page to share their story, tell others about a nonprofit’s mission and rally around a fundraising goal – just in time for the season of giving! The over 750,000 US-based registered non-profits which focus on causes like animals, health, education to arts and culture make it easy to do good no matter what you support. The process is easy:

From the Facebook home page:

Check left of newsfeed and then Click ‘+ Create Fundraiser’
Select your nonprofit, cover photo, goal amount and end date
Fill in your fundraiser title and tell your story
Click ‘Create’ to publish your fundraiser and start collecting donations.
More ways to donate with the introduction of Donate buttons in Live and in posts:
Facebook also introduced Donations in Live video and posts to allow people to add a Donate button for their chosen fundraisers. If somebody is supporting a cause and goes Live their friends and family can learn more about the cause from the Live broadcast and donate directly to the Fundraiser. Everybody can now add a Donate button directly to a post to collect donations for a nonprofit directly on Facebook.

$1 million contribution by Facebook and the Bill & Melinda Gates Foundation this Giving Tuesday for all fundraisers created
On Giving Tuesday, people will see a message at the top of their News Feed, encouraging them to create a fundraiser for #GivingTuesday. All fundraisers created as part of #GivingTuesday will be matched up to $1000 total per fundraiser up to $500,000 by the Bill & Melinda Gates Foundation. Facebook will be waiving fees up to $500,000.

Author: Kiersten Marek

Kiersten Marek, LICSW, is the founder of Philanthropy Women. She practices clinical social work and writes about how women donors and their allies are advancing social change.

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