Do you ever wonder what motivates someone to give money? Obviously, the answer is “yes” if you’re a professional fundraiser. But those who give may also wonder what’s really causing them to reach for that checkbook.
Research from the Women’s Philanthropy Institute sheds light on this area, particularly as it pertains to women at every level of society. Now, WPI has released a study showing for the first time that women are motivated by personal experience to give to causes that benefit women and girls specifically.
Sounds like a no-brainer, right? Well, it’s actually significant, useful information. Women’s tendency to donate money to specific causes based on experiences like having a child or discrimination suggests that philanthropy might take off in new directions as women become primary asset-holders in society and further increase their giving.