Jewelle Bickford explains how CEOs can and must use gender lens strategy to support women in documentary Covid, Women and the US Economy.
In a BBC documentary about the impact of COVID on the economy and women in the workplace, Paradigm for Parity® Co-Chair Jewelle Bickford spoke with Nada Tawfik about the critical role CEOs play in achieving gender parity and the specific steps companies can take to support the advancement of women.
Bickford was optimistic that more employers will soon realize that hiring and advancing women of all backgrounds benefits everyone, saying “Those companies that have women on the board and in the C-Suite and throughout the company show 25% more profitability, so once companies know it’s more profitable, it lowers income inequality, and it helps stabilize the family structure, it’s a win-win.”
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