American Eagle Announces #AerieREAL with $400 K in Grants

Film and fashion represent two industries where the misrepresentation of women and minorities still runs rampant. However, fashion industry leader American Eagle is taking active steps to change that.

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American Eagle/Aerie welcomes Beanie Feldstein to the #AerieREAL Role Models and announces a new initiative for community change. (Photo Credit: Andrew Buda/Aerie)

This year, as part of their Aerie lingerie line, American Eagle rolled out the #AerieREAL Role Models program: a group of ideas-forward young women with a wide range of backgrounds, body types, and lifestyles who model Aerie’s products. The kicker? The models in #AerieREAL photos are not touched up, digitally edited, or misrepresented in advertising. In an industry where impossible standards of beauty are often airbrushed, the prominent featuring of real women with real bodies, real disabilities, and real “flaws” (if you want to call them that) speaks to an encouraging new wave of body-positive empowerment for girls.

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PepsiCo Fdn Supports Game-Based Strategy for Young Women Workers

The PepsiCo Foundation is collaborating with the International Youth Foundation (IYF) on a digital life-skills course to help young people, particularly women, succeed in the workplace.

Game-based learning program Passport to Success helps young women develop skills for the workplace. (Image Credit: IYF)

The IYF Passport to Success program is a game-based program that can be accessed by youth worldwide using a mobile device. The 10-hour 18-unit program is designed to be “gender-smart” and includes women serving in various professional and non-traditional roles, as well as in positions of authority. The country-specific curriculum also targets barriers to gender equality as they exist in different regions.

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Empowerment is Now Online: the Hello World Connection

Imagine that you had lived your life up to this point never experiencing the internet. No smart phones, no online recipes, no Google searches or social media.

How much would your life change if, one day, you were connected to the online world?

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Katrin McMillan works with local children on the construction of their Hello Hub. (Photo Credit: Project Hello World)

The potential uses of internet access are abundant: education, job training, medical resources, advancements in farming and agriculture, communication with people across the world, all available at the touch of a button. For many communities, however, that online world is something out of science fiction. Women, children, and entire societies fly under the radar of education and international support simply because they live without access to the world’s information superhighway.

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Own Your Power: Elizabeth Yntema on Gender Equality in Dance

Editor’s Note: This interview in our Feminist Giving IRL series features Elizabeth Yntema, president and founder of the Dance Data Project (DDP), which promotes “equity in all aspects of classical ballet by providing a metrics-based analysis through our database while showcasing women-led companies, festivals, competitions, venues, special programs and initiatives.” 

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Elizabeth Yntema, president and founder of the Dance Data Project (courtesy: Elizabeth Yntema)

1. What do you wish you had known when you started out in your profession?

I wish I had had a female mentor, and she had reassured me that success isn’t defined by a linear path. I have been a corporate attorney, a lobbyist, worked as the Director of Governmental Affairs of the Chicagoland Chamber of Commerce, was employed part-time as a consultant, opened an art gallery and, with three small children, focused on volunteering for a time. Now, I use every single one of my experiences and skills acquired over the decades. 

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How Plan’s Research Helps Challenge Teen Gender Norms


Plan International USA—an independent development and humanitarian organization advancing children’s rights and equality for girls—has published an incisive report on American adolescents and gender equality.

Plan USA commissioned the research and communications firm PerryUndem to complete the study, which drew on data from roughly 1,000 interviews conducted nationwide with girls and boys ages 10-19. The results provide a snapshot on gender equity as seen by the next generation of Americans, and can be used by funders and non-profits to better define gender issues facing young people, and provide focus for programs to improve gender equity.

Plan International USA’s report helps to identify key attitudes and experiences of teenagers in the U.S., particularly around issues like sexual harassment, physical appearance, and media representation of girls. (Image Credit: Plan International USA)

Plan’s “The State of Gender Equality for U.S. Adolescents” is part of its “Plan4Girls” initiative, and surveys girls and boys on their attitudes and experience around topics including physical appearance, career aspirations, sexual harassment, gender equity, differing societal expectations based on gender, and media representations of girls. According to Plan USA, “The goal of the research is to provide a resource for policymakers, media, and others who want to understand how children are internalizing inequality and how their views may take shape.” The full 134-page report was released in September 2018; a 14-page Executive Summary is also available.

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Vermont Women’s Fund Helps Girls’ Soccer Team Open #EqualPay DAF

Burlington High School Soccer Players Score First Youth-Led Fund at Vermont Community Foundation

Members of the Burlington High School girls’ varsity soccer team have collaborated with the Vermont Women’s Fund to open the first youth-led donor advised fund at the Vermont Community Foundation. The young players’ new #EqualPay Fund will increase access for girls to soccer programs and accelerate progress to close the wage gap in Vermont—where, on average, women earn 84 cents to every dollar earned by men.

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Burlington High School girls’ varsity soccer players have collaborated with the Vermont Women’s Fund to open the first youth-led donor advised fund at the Vermont Community Foundation (Photo Credit: Vermont Women’s Fund)

Initially, the project started as a local fundraiser selling #EqualPay jerseys to support the Greater Burlington Girls Soccer League (GBGSL). The soccer players wanted to emulate their heroes on the U.S. Women’s National Team and amplify their #EqualPay message. The young players sought out logistical and strategic support from Change The Story VT, an initiative fueled by the Vermont Women’s Fund, Vermont Commission on Women, and Vermont Works for Women that is committed to fast-tracking women’s economic security to benefit women, their families, and the Vermont economy. Change The Story helped source and produce the special-label jerseys similar to the USWNT uniforms and advised the team on fundraising strategy.

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Plan Gets Largest Donation Ever, Announces Deeper Focus on Girls

One of the most significant trends in the women’s philanthropy, and in philanthropy in general, is an increased focus on girls. Particularly on the global level, a growing strategy in philanthropy involves helping girls recognize and actualize their potential to lead, and by doing so make the world a better place for everyone.

Plan International is using its largest donation in history to scale up and deepen its work that places girls at the center of social change across the globe. (Image Credit: Plan International USA)

Into this evolving context comes an exciting new development: Plan International USA (Plan) recently announced a $12 million gift that will support the launch of programs that will reach 10 million girls globally over the next four years with improved access to education, opportunity, and health care. This is the largest private gift to date that Plan has received, and comes as a bequest from an anonymous donor. The historic donation will help support GirlEngage, Plan’s new programmatic model aimed particularly at girls.

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Calling All Movement Makers: This Global Women’s NGO Needs You!

The Women’s Global Education Project (WGEP) is challenging every philanthropist and feminist to “Become a Movement Maker.”

WGEP’s one-million-dollar campaign will enable 20,000 girls in remote areas of East and West Africa to get an education. WGEP notes that despite recent gains, women still comprise two-thirds of the world’s illiterate population, and are less likely than boys to attend school. In rural Africa, the situation is particularly bad: only 15 percent of girls graduate from high school.

Credit: Women’s Global Education Project

In its “Become a Movement Maker” campaign, WGEP is appealing to all sectors of the philanthropy community, particularly women donors and family foundations. According to WGEP, Movement Makers “will embark on an exclusive insider’s journey of our growth efforts, culminating with a global celebration in Kenya in the spring of 2021.”

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How Women’s Foundation California Celebrates 40 Years of Social Change

On October 17th, 2019, the Women’s Foundation California (WFC) celebrated its fortieth anniversary with a major announcement: the organization pledged $40 million to gender justice, and began its groundbreaking campaign to raise the funds to facilitate another forty years of gender justice grantmaking.

Surina Khan, CEO of the WFoC, celebrates her 5-year anniversary as CEO alongside the Foundation’s 40th birthday. (Photo credit: Women’s Foundation of California)

Less than a month later, the WFC is more than halfway to its goal of $40 million. This stunning fundraising effort is the result of a steadfast community of donors, supporters, and activists, which the Foundation has built over forty years of campaigning for social change.

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Magic Awaits: Swatee Deepak on Girl-Led Change

Editor’s Note: This interview in our Feminist Giving IRL series features Swatee Deepak, director of With and For Girls (WFG), a collective that gives financial support to girl-led and -centered groups around the world and engages young women in participatory grantmaking panels.

Swatee Deepak
Swatee Deepak (courtesy of Swatee Deepak)

What is your current greatest professional challenge?

How to best support mergers in the philanthropic sector adhering to the same values and care we place across our work.   

With and For Girls was initially incubated within a private foundation, Stars Foundation. In 2018, as a collective, we worked together with adolescent girls to identify a new home and chose Purposeful. What followed was a merger of WFG from Stars to Purposeful. Progressive philanthropy is filled with discussions about shifting power. Here we are, a funder collaborative, working globally across the global north and south and made up of established funders now being held by a grassroots-based organization with headquarters in Sierra Leone. 

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