Film and fashion represent two industries where the misrepresentation of women and minorities still runs rampant. However, fashion industry leader American Eagle is taking active steps to change that.

This year, as part of their Aerie lingerie line, American Eagle rolled out the #AerieREAL Role Models program: a group of ideas-forward young women with a wide range of backgrounds, body types, and lifestyles who model Aerie’s products. The kicker? The models in #AerieREAL photos are not touched up, digitally edited, or misrepresented in advertising. In an industry where impossible standards of beauty are often airbrushed, the prominent featuring of real women with real bodies, real disabilities, and real “flaws” (if you want to call them that) speaks to an encouraging new wave of body-positive empowerment for girls.
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