If you’re a fan of hummus and veggie dip, you’re probably a fan of Stacy’s Pita Chips, too. However, like most businesses, the snack brand wasn’t always a familiar fixture in grocery stores. A combination of smart advertising tactics, mentoring, and financial support brought the female-founded brand from its origins in sandwich carts to its place in grocery stores (and our pantries!).
In honor of the brand’s rise to fame, Stacy and Frito-Lay partnered to create the Stacy’s Rise Project, a grant program designed to elevate female-founded brands. The 2020 application cycle is now open, the fourth in the Stacy’s Rise program, and it offers $10,000 grants to 15 women-owned businesses.
Read More