ENGLEWOOD CLIFFS, N.J., June 24, 2020 /PRNewswire/ — Throughout history communities of color have been affected by systemic racism and societal injustice. The global pandemic of COVID-19 has further highlighted the ongoing economic, health and social inequities communities of color face. As a brand that aims to empower and uplift women, we recognize that, women of color entrepreneurs and small business owners face specific challenges and lack of access when it comes to starting or sustaining their businesses.

Today, Caress has announced a $1,000,000 investment over the next 2 years to support women of color entrepreneurs through a founding partnership with IFundWomen of Color. IFundWomen of Color (IFWOC), is the leading platform for diverse entrepreneurs to raise capital through crowdfunding, grants, and coaching. Through this partnership these entrepreneurs will receive the support needed to stay open, re-open, and ensure their long-term success. Beginning with a $500,000 immediate relief donation to support 200 women of color entrepreneurs, already in the IFWOC community, with funding and IFWOC group coaching, mentorship, and connections needed to sustain their businesses.
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