At first, Megha Desai thought there was no way girls and women would take to social media to tell stories about their first periods. But as education, dignity, and confidence grew in a small town in India, the local women and girls surprised her.

Four years ago, the Desai Foundation held an awareness campaign about menstrual health and hygiene in the small town of Untdi, Gujarat–the village Desai’s father grew up in.
“We had all these signs laid out on tables, saying things like ‘Happy to Bleed,’ ‘Proud to be a Woman,’ and ‘Proud of my Womanhood,” remembers Desai, President of the Desai Foundation. “I looked at those signs and I thought, ‘Nobody is going to hold these signs up. We’re in a tiny little village where no woman would talk about her period. But by the end of the campaign, the women and girls were so confident and proud that they posed for pictures with these signs. It blew me away. I thought to myself, if these girls in this little village can hold these signs and pledge their periods, then we ought to be able to do that, too.”
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