Women’s Philanthropy Institute has come out with a new report about trends involving women in crowdfunding campaigns.
Acting as a supplement to previous research, the report reveals a number of key findings that fundraisers should keep in mind when faced with women donors. Charitable giving is in high demand, thanks to the impact of Covid-19, and therefore these trends are valuable for all involved in the crowdfunding world.
Although it was found that women and men have given roughly the same amount to crowdfunding fundraisers, women were more likely to donate in a typical year. 34% of women were found to donate in a year, while only around 31% of men donated. Overall, roughly 40% of men and women have donated to a crowdfunding movement at one point in their life.
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