She can. She did. She will.
The powerful video encapsulating the new mission of “The Collective” speaks to women around the world. As Wasserman Media Group’s newest initiative to support the advancement of female athletes and entertainers, The Collective is an agency focused on change.
Wasserman unveiled the new initiative on July 13. The Collective is a new division of the company dedicated to women’s representation, and it formalizes the media mogul’s long-standing commitment to the cause.
“The Collective is being launched to raise the visibility of women in sports, entertainment, and culture,” reads the press release. The new division will deliver “unique strategy, insights, and ideas for talent, brands, and properties focused on empowering and speaking to women.”
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