When last we spoke with Megha Desai of the Desai Foundation, it felt like the sky was the limit. But like so much else during the pandemic, critical need forced the Foundation to pivot away from their ambitious campaign goals around mask-making, and toward medical aid on the ground.
Like so many other nonprofit organizations, the Desai Foundation has been prompted to learned unexpected (but no less impactful) lessons during COVID. When one door closes, another opens, right? The Desai Foundation, however, also decided to build new doors.
Pivoting from Mask-Making to Other Areas of COVID Response in India
At the beginning of the pandemic, Megha Desai hoped to create a “Masks of Hope” campaign in India and the United States. The plan was to transition the Foundation’s production machines, ordinarily used to manufacture inexpensive menstrual hygiene products for communities in India, into mask manufacturing tools. Once the technique and designs were honed, the plan was to bring those machines back to the United States, bolstering the supplies of PPE moving to first responders and essential workers.
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